Material Durability Essay Example | Topics and Well Written Essays - 1500 words

Material Durability - Essay Example The anode presents the species where consumption happens and a point from which electric flow starts, while the cathode is the species to which the electric flow streams without surrendering to erosion. Electrolytes go about as the momentum conduction media and incorporate water, concrete among numerous others (Corrosion Doctors n.d., para.2). The metallic way is the methods for association that empowers current stream between the anode and cathode in this way bringing about the finishing of the circuit. In the general condition around the inserted steel can't erode because of an oxide layer, making it inert and the solid gives enough spread against consumption. Be that as it may, solid spread endures bargain in specific situations, which separate the surface oxide layer to open the steel to erosion powers. At the point when it starts, the four consumption components enact and the structure tumbles to dangers of shortcoming occasioned by wearing out of metal. Right off the bat, when the structure’s area comes to coordinate contact with salty dampness, for example, is frequently the situation close to seawater, the earth goes about as an impetus and quickens consumption. Salt is made out of sodium chloride and the contact of chloride particles with the steel brings about erosion. Beach front areas have a decent number of fortified solid structures, which are in a steady danger of presentation to the dampness, through straightforwardly contact either with seawater or through mugginess. Besides, the decrease of the antacid state of the solid around the steel makes the ideal condition for consumption and pitting (Cadman 2012, para.1). The commonest course for this decrease of soluble condition is carbonation of cement, bringing about an impartial condition that underpins erosion. When contrasted with the effect of chloride condition on causation of erosion, carbonation has a lower harm to the uprightness

Goddess by Banks free essay sample

It is difficult to depict a collection like â€Å"Goddess,† as it appears to remove feeling from under the heaviest of characters. Jillian Banks, also called Banks, hails from Los Angeles. Her selections for the BBC’s The Sound of 2014 and MTV’s Brand New for 2014 honors may have earned her some acknowledgment, yet her name is still very underground. In a meeting with the BBC, Banks uncovered that she showed herself how to play music to adapt to a time of wretchedness. The way that she stayed quiet about her melodic ability until graduating school stands out shockingly from the dim trustworthiness of her verses. The 27-year-old’s profound introduction collection, basically titled â€Å"Goddess,† has not gotten the affirmation it legitimately merits. The hour-long collection is a greater amount of an encounter than a pop, RB, or elective aggregation. Her sound can be ordered as outing bounce, which is characterized by Merriam-Webster as â€Å"electronic move music generally dependent on a moderate hip-jump beat and consolidating mesmerizing blended and prerecorded sounds. We will compose a custom article test on Goddess by Banks or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page † Her combination of dim, overwhelming, enticing beat and blues with electronic songs isolates Banks from other pop specialists. Her ground-breaking, mitigating vocals are extraordinarily one of a kind yet could be contrasted with those of pop and RB symbols Aaliyah, Adele, and Fiona Apple. Banks’s nonattendance from web-based social networking leaves the vast majority of her actual character a secret. However in the wake of testing a couple of her 14 tracks, audience members may feel like they know her and can identify with her encounters of tragedy, melancholy, and forlornness. Banks’s incredible mystique recognizes her from today’s platinum pop specialists. At the point when she sings, she uncovers her inward feelings and mysteries †and she doesn’t appearing to be edgy or uninformed, yet rather, human. With her uprightness, Banks has given an as good as ever form of the exemplary separation tune. The topics of her melodies don't shrivel in self centeredness or put her above others. Rather than composing and singing playful tunes with a message of exploitation and privilege, Banks uncovers her emotions in an extraordinarily relatable manner. In â€Å"Goddess,† she rouses: â€Å"’Cause she’s a goddess, at long last observed this/And now you’re back, attempting to guarantee her/’Cause she’s gone and now without her/You’re in solitude, ’cause she’s a goddess.† Her message is one of common sense and women's liberation †with illustrations of excellence and worth sprinkled in †in a combination that is a long way from buzzword. Cutting-edge Banks mitigates, diverts, and engages audience members while identifying with them on subjects that each youthful grown-up has confronted.

Physical Security †Essay Essay

In the United States everybody is worried about wellbeing in their homes and in their working environment. People make a huge effort to guarantee that every one of their assets that they own couldn't be taken from them. As indicated by the 1999 FBI Uniform Crime Reports, across the country 408,217 thefts were carried out with the assessed measure of misfortunes being accounted for at $508 million in misfortunes. Numerous measures can be set up to forestall such misfortunes. This paper will examine physical security and different parts, for example, building security, grounds security, get to control frameworks, border security, data frameworks, and innovation security. Physical Security As indicated by Search Security (2011), Physical security is â€Å"Physical security is the insurance of work force, equipment, projects, systems, and information from physical conditions and occasions that could make genuine misfortunes or harm an undertaking, office, or establishment. This incorporates insurance from fire, catastrophic events, robbery, burglary, vandalism, and terrorism.† Physical security can be depicted as measures taken to forestall and to dissuade gatecrashers or assailants from accessing offices, assets, or data put away on physical media. Physical security additionally gives direction on approaches to configuration structures to oppose different threatening acts. As physical security can have appeared to be this detailed undertaking, yet can be a basic demonstration of locking a home or business entryway and not given a simple access to an interloper. To keep people, families, or representatives safe one needs to consider the things that are essential to them and the things one additionally needs to secure. Ground Security Ground security can be taken a gander at as approaches to ensure territories around air terminals. Since September 11, 2001, air terminals have experienced numerous progressions to guarantee that their travelers are sheltered and all packs and gear are protected before the leave the ground and enter the plane. Before that unfortunate occasion there were no significant safety efforts set up with the exception of screenings yet individuals could simply go back and forth however they see fit. Because of the hijackings security wasâ beefed up hugely. Travelers are screened all the more intently. Individuals are not permitted to convey fluids into the air terminal dislike before just travelers with tickets may enter the terminal. As indicated by USAToday columnist Blake Morrison (2002), Flight orderlies report that many ground laborers, for example, air terminal mechanics, food providers and incline laborers despite everything approach planes without experiencing any checkpoints as long as the have their swipe cards. Access Control Systems Access control frameworks are exceptionally utilized all things considered organizations to keep unapproved individuals out of spots they don't have a place. Access control frameworks are thought of as electronic card perusers were identifications are expected to open an entryways, lets people access a lift, or carport. Access control frameworks additionally can be as straightforward as having a security watchman to prevent individuals from entering a specific zone. There are levels of access controls there is the essential framework that permits frameworks to react to a pin or a card number, there is a shrewd framework that controls access to entryways locks and furthermore has the ability to store data. The most well-known penetrate of this framework is that individuals permit people without identifications to slip in behind them. For instance, these days numerous high rise or condominium buildings have fundamental passages were they should identification in or have a key to open the entryway. There is consistently somebody holding up at the entryway to pick up passage, and a great many people will simply open the entryway and let the person in question in never imagining that this individual ought not approach. The individual who is allowed in could be an interloper there to do hurt. Hence numerous organizations/home buildings stress that approve clients ought not let anybody enter except if the person have followed the fitting technique for guests. Access cards have been demonstrated to have some weakness. Programmers are exceptionally clever and have discovered approaches to duplicate the cards data. Programmers have become so cultivated that they have made compact perusers t cap can catch the card number. No security strategy can ever be recorded as 100% successful. Edge Security Edge Security can be portrayed as a limit that isolates a region from the remainder of the world. The reason for the edge security is to deter,â detect, defer and deny unapproved access to an edge without the owner’s agree to keep away from robbery, vandalism, or other criminal acts. Numerous things are utilized to keep individual from accessing their property. Fences or doors are acceptable beginning stages to ensure property. Doors that are sufficiently high and bolted keeps interlopers out. A different line of resistance is security lights. Having a region with great lighting is basic to a security framework since individuals are less inclined to carry out a wrongdoing in a spot in the event that they believe they can be seen by somebody. Most crooks search for a zone that doesn't have great lighting and is away from by passers. Great lights around a home and a zone not covered up by congested trees and bushes gives some assurance. Lighting can shield a home or a business from gatecrasher since it gives craftiness. Numerous homes have introduced movement sensor lights that please when somebody strolls or moves in a specific edge around their home or business. On the off chance that the interloper were to set off the sensor and lights please they will in all likelihood flee as they don't know whether somebody is observing either from the home the person is meddling or from the neighbor’s house. Lawbreakers are likewise hindered from homes or organizations with outside lighting since they imagine that in the event that you set aside the effort to introduce great lighting, this home additionally has the capability of having a caution framework. Additionally in the event that it is a business that is being interfered acceptable lighting likewise helps the utilization surveillance cameras, if the lighting is acceptable more clear pictures could be caught. Data Systems and Technology Security Data security implies shielding data from unapproved get to, use, exposure, interruption, adjustment, examination, investigation, recording, or annihilation. Most organizations and homes have interruption location frameworks on their PCs. Interruption recognition frameworks permit organizations to screen undesirable endeavors to access their frameworks. As per Webopedia (2010) these location gadgets permit directors to see all action approaching and active. Interruption location is critical to protect data frameworks from programmers, displeased representatives, and other people who might need to raise the organization ruckus or harm their IT frameworks. Wellbeing Net uses a Reactive Intrusion Detection framework. The explanation the uninvolved framework is utilized on the grounds that it logs all exercises and afterward sounds an alarm. A responsive framework not onlyâ logs the traffic and dubious utilize then cautions directors, however it likewise logs off a client after dubious action is distinguished (Net Security, 2010). Wellbeing Net feels the detached technique is simply not defensive enough in observing dubious action. Permitting chiefs to realize who has directed such action is incredible however Reactive stops the movement. The location framework used by Safety Net is a Host Intrusion Detection System as opposed to the Network Intrusion Detection System. End Physical security is the insurance of work force, equipment, projects, systems, and information from physical conditions and occasions that could make genuine misfortunes or harm an undertaking, office, or organization. People have the duty to ensure that they shield themselves from hurt. All measures must be gauged and applied to guarantee that security can't be penetrated. References Burglary. (2011). Recovered fromhttp://www2.fbi.gov/ucr/cius2009/offenses/violent_crime/robbery.html | | Morrison, Blake. (2002) Attendants question ground security. Recovered on January 7,2011 from http://www.usatoday.com/news/country/2002/04/04/ground-security.htm Intrusion Detection. (2012). Recovered on January 7, 2011 From http://www.webopedia.com/DidYouKnow/Computer_Science/2005 Net Security. (2011). Recovered on January 7, 2011 From http://netsecurity.about.com/cs/hackertools/an/aa030504_2.htm

Technology and Social Media Essay - 550 Words

Technology and Social Media (Essay Sample) Content: Name:Tutor:Course:Date:Technology and Social MediaTechnology came at the time when people wanted it. It has undergone several advancements that have left many people wondering how it will look like in the future. One of the areas that has benefited due to the advancements in technology is communication. Social media is a term that describes the interaction between individuals by producing, sharing, and exchanging ideas over the internet and virtual communities. Nowadays the youth and elderly are becoming more and more attached to technology than it was before. Technology has brought devices such as mobile phones, computers, and social media networks such as Facebook, MySpace, Twitter, and Whatsapp through which people can communicate through the internet. The virtual communities have made social media a vital aspect of todayà ¢Ã¢â€š ¬s life. Social media has a significant impact in todayà ¢Ã¢â€š ¬s people especially the youth. Social media has transformed the way in which people interact with each other as well as how they are using the technology.Technology has provided a great way of making people staying entertained all the time at the same time it has acted as a means of disconnecting people from their families. Despite the ability of people communicating on the social Medias, they can watch TV programs and shows, movies through the internet using YouTube. In addition, they have the ability to play games online. Those people who do not switch off their devices or get offline, switches off their relationships with their families (O'Keeffe Kathleen).The current technology devices such as iPods and mobile phones keep the youth entertained all the time because of their portability. They cause a distraction from the real life experiences since they can be taken anywhere the people go. Today the youths are communicating with their parents, peers, and friends anytime and from anywhere. They are texting when they are driving, during dinner and ev en in churches.Technology has lead to an increase of cyber crimes and bullying. Bullies have taken the advantage of the anonymity given by the internet to carry out their bullying acts. The cyber crime offenders mostly target the youth because they are anxious of doing things over the internet. They do not read the privacy and disclaimer policies of the websites that they visit. Since they do not read the website policies, they are vulnerable to being attacked by the bullies. Their personal information is exposed over the internet something that makes them risky. Studies have revealed that social media sites have the ability of swaying people to spend money or reveal their personal information by running some advertisements on their pages. Sometimes they run some advertisements of selling some merchandise can subconsciously reveal their personal information (O'Keeffe Kathleen).Technology and social media have their goodness as well. Social media has provided an invaluable tool for professionals to meet and exchange their ideas. The professionals can also market their skills through the social media and seek greater business opportunities. People who have trouble in making new friends have found it easy to make new friends through the internet. Although these relationships over the internet take long time to build, they have done a great deal to those who have trouble. Those that build relationships online should be careful because they can be dangerous. One can be open to t... Technology and Social Media Essay - 550 Words Technology and Social Media (Essay Sample) Content: Name:Tutor:Course:Date:Technology and Social MediaTechnology came at the time when people wanted it. It has undergone several advancements that have left many people wondering how it will look like in the future. One of the areas that has benefited due to the advancements in technology is communication. Social media is a term that describes the interaction between individuals by producing, sharing, and exchanging ideas over the internet and virtual communities. Nowadays the youth and elderly are becoming more and more attached to technology than it was before. Technology has brought devices such as mobile phones, computers, and social media networks such as Facebook, MySpace, Twitter, and Whatsapp through which people can communicate through the internet. The virtual communities have made social media a vital aspect of todayà ¢Ã¢â€š ¬s life. Social media has a significant impact in todayà ¢Ã¢â€š ¬s people especially the youth. Social media has transformed the way in which people interact with each other as well as how they are using the technology.Technology has provided a great way of making people staying entertained all the time at the same time it has acted as a means of disconnecting people from their families. Despite the ability of people communicating on the social Medias, they can watch TV programs and shows, movies through the internet using YouTube. In addition, they have the ability to play games online. Those people who do not switch off their devices or get offline, switches off their relationships with their families (O'Keeffe Kathleen).The current technology devices such as iPods and mobile phones keep the youth entertained all the time because of their portability. They cause a distraction from the real life experiences since they can be taken anywhere the people go. Today the youths are communicating with their parents, peers, and friends anytime and from anywhere. They are texting when they are driving, during dinner and ev en in churches.Technology has lead to an increase of cyber crimes and bullying. Bullies have taken the advantage of the anonymity given by the internet to carry out their bullying acts. The cyber crime offenders mostly target the youth because they are anxious of doing things over the internet. They do not read the privacy and disclaimer policies of the websites that they visit. Since they do not read the website policies, they are vulnerable to being attacked by the bullies. Their personal information is exposed over the internet something that makes them risky. Studies have revealed that social media sites have the ability of swaying people to spend money or reveal their personal information by running some advertisements on their pages. Sometimes they run some advertisements of selling some merchandise can subconsciously reveal their personal information (O'Keeffe Kathleen).Technology and social media have their goodness as well. Social media has provided an invaluable tool for professionals to meet and exchange their ideas. The professionals can also market their skills through the social media and seek greater business opportunities. People who have trouble in making new friends have found it easy to make new friends through the internet. Although these relationships over the internet take long time to build, they have done a great deal to those who have trouble. Those that build relationships online should be careful because they can be dangerous. One can be open to t...

Women s Rights Myth Or Truth - 1669 Words

Alexia Martin Mrs. Akelman AP Language and Composition 24 February 2016 Women’s Rights: Myth or Truth? In our first American history class, we learn about the battles we won, disasters we dodged, and equality we achieved. We learn about religious freedom, how slaves were freed, and how women gained the right to vote in 1920. Focussing on the victories allows us to disregard the inequality that is ever present in our society today. We turn a blind eye to the blatant discrimination, and many accept it and believe America is completely equal. While America has improved tenfold over the many years due to protests and reformation, our country still has a very long way to go. There is still racial prejudice, controversy over sexuality, and†¦show more content†¦This statistic alone shows that women are viewed as less important and unworthy of the same financial stability that a man is entitled to. This is an important issue because women are the breadwinners for more than 50% of American households. (The White House) Families and children depend on women to get a substantial in come, and without receiving as high of a salary as a man, the households who rely on women are at a disadvantage. Simple school supplies, medical expenses, and college tuition are all harder to obtain and pay for for those families who rely on women to provide the bulk or all of the income. It takes mothers an extra six months to acquire the same amount of money that fathers earn in one year, which sets them back and makes it harder for women to live a life equal to that of a man. (The White House) While the Equal Pay Act was put into place in 1963, the pay gap definitely still exists. This shows that even though there are restrictions on unequal pay, somehow businesses and corporations are getting around it and allowing men to make more money than women. Some may say that there are obvious solutions to this pay gap. They say that women should receive a higher education to allow them to get higher paying jobs, or apply to executive positions in order to close the pay gap. These so c alled solutions are not well thought out and are completely wrong, because studies show that any level of education, from high

Why Hunting Should Be For Providing Food And Resources As...

Oh Deer There are multiple and personal ways to look at hunting, such as a way to provide life or even a sport. There are also different tactics in hunting, such as high fence, low fence, endangered, poaching and etc. Ethically I believe the means of hunting should purposely be for providing food and resources as needed. More than 38 million Americans hunt and fish, as stated by nhfday.org. These statistics were in 2012 and records have concluded that the numbers have increased since then making hunting a higher demand. I believe as a hunter you should have a purpose for killing an animal. For example, many hunt for the meat, but you can utilize the rest of the animal for different resources, like bones or antlers being made into knives. Responsible hunters should be defined as respectful to natural resources because hunting provides a way of life and population control. Surveys are taken across the United States in various ways. In Texas we have multiple ways in how we calculate the white tailed deer population. Right now, our current ratio of doe’s to bucks is 10:1. We are overpopulated in both genders, but mainly in doe’s which is why were limited on how many bucks we are allowed to kill per season. For the hunting season of 2015-2016, you were allowed to kill 5 white tailed deer in total; only 3 are allowed to be bucks or antlerless while the remaining 2 are strictly antlerless deer. Texas harvests the largest amount of white tailed deer in the countryShow MoreRelated The Relationship Between Humans and the Environment Essay1382 Words   |  6 Pageshumans until they conquered it – and herein lies the core of the relationship. The earth affects humans, and humans affect it back, viewing characteristics and patterns as problems and challenges, and finding a solution. This is why it matters: we don’t know where we should go unless we know who and where we are. We don’t know either unless we know where we’ve been. We need to know where to go. The earth and its inhabitants make up a system, and a change to a part of it affects the rest. What weRead MoreA Brief Note On Endangered Species Research Paper1527 Words   |  7 Pagespopulations of animals evolved, thrived, declined, and became extinct. (Sexton) When animal or plant species die out, the food chain-ecosystem has to recuperate because when one species is taken out, its ruins the majority of the food chain depending on how high up that species was. The reason species become endangered is because of destruction done by humans. Humans are big on hunting, whether it’s killing an animal to use for their special features, for instance- an elephant s tusks or for money,Read MoreThe Declaration Of Independence By Thomas Jefferson And Models Of Christianity1720 Words   |  7 Pagesefficiently they needed as many people as they could get. They valued every person in the group because, each man had a certain job in order to survive. This value for man and religion has been lost throughout the development of society due to technology, celebrities, and the increase in population. When early settlers first arrived to America there was no such thing as technology or machines that would be able to do jobs for the early settlers. They needed certain people to do the farming, hunting, gatheringRead MoreEssay on Prisoners Without Choice955 Words   |  4 Pagesare not visible to most spectators. This essay will explain how zoos are unjust and should not be supported. Animals should not be held captive due their negative behavioral changes, lack of natural habitat and the zoos failure to effectively preserve endangered species. Even though zoos try to imitate the natural habitat of each animal, the area for the zoo might not be able to support the animals needed environment. When visiting a zoo many people fail to notice that the animals have livingRead MoreEssay on It is Better to be a Vegetarian1113 Words   |  5 Pagesvitamin E, vitamin C, photochemical, and carotenes, which are not highly found in meats. Vegetarians also live about three to six years longer than meat eaters and they often feel refreshed and more energized than people who eat meat. Grains and plant foods provide individuals with tons of fiber whereas meat products offer close to none. The lack of fiber can cause back up within the bowel movement which leads to the cause in colon cancer. Eating too much meat can lead to excess protein in the human bodyRead MoreResponsible Stewardship Of Wild And Marine Life1508 Words   |  7 Pagescreated. Even so, stewardship should not be taken lightly. It is a privilege bestowed upon mankind tha t not only embellishes God’s plan to protect what he created but it also gives mankind a moral and ethical responsibility to ensure that our planet will continue to have sustainable resources for future generations to come. The word stewardship can be defined in many ways to suit many purposes, but for the purpose of preserving wildlife and other natural resources, the best definition comes fromRead MoreJamestown Colony Settlers1874 Words   |  8 Pagesin the crops grown. Other subjects of controversy were the roles of men and women, and religion. The English saw the Powhatan men as lazy as the only participated in activities seen to be only appropriate as leisure endeavors, such as fishing and hunting, while the women were left at home to do the â€Å"men’s work†. In relation to religion, the Powhatan people were more than willing to adopt a new god, however as they would not abandon their belief in their own gods. The English viewed than as heathensRead MoreHunting Essay3907 Words   |  16 PagesSport hunting is a violent form of recreation that has left countless animals maimed, and orphaned animals vulnerable to starvation, exposure, and predation. This activity disrupts natural animal population dynamics and has contributed to the extinction of animal species all over the world, including the Tasmanian tiger and the great auk.(1,2) Although less than 5 percent of the U.S. population hunts, hunting is permitted in many wildlife refuges, national forests, and state parks and on otherRead More Egyptian Flood in the Nile2264 Words   |  9 Pagessilt would be helpful for the crops.Overall the flood from the nile river was a savior to the Egyptian people because it helped populate the place. The river ran from south to north and so the people benefited by being able to crop and provide daily food to the environment. 2.What is the Rosetta Stone? Briefly describe how this object was key to translating Egyptian hieroglyphs. The Rosetta stone was found in 1799 during the French revolutionary war. The stone contains inscriptions on itRead MoreThe Falling Population of the Endangered Asiatic Lion Essay examples2966 Words   |  12 PagesIs enough being done in order to keep a steady trend of the once falling population of the endangered Asiatic Lion (Panthera Leo Persica) or should they be left to die as they are only a subspecies? The Asiatic Lion or sometimes referred to as the Indian Lion is a sub species of Lions derived from breeding between the lion in North Africa and South-West Asia, â€Å"which formerly stretched across the coastal forests of northern Africa and from northern Greece across south-west Asia to eastern India1†

Boohoo - a Dotcom Story free essay sample

Under these circumstances the downfall of the company was pretty much a foregone conclusion, although it is tempting to think about the many what if? scenarios it presents in our minds. Boo. com was overwhelmed with problems and mismanagement from the start. Its website relied heavily on Javascript and Flash which was really slow to load at a time when dial-up internet usage was the norm among the populace round the world. Boo. com spent a lot to market itself as a global company but then had to deal with different languages, pricing, and tax structures in all the countries it launched its website. The company also mysteriously decided to pay postage on returns, but even more importantly, sales never reached expectations. The company spent $135 million of venture capital in just 18 months and it was placed into receivership on 18 May 2000 and liquidated. The company’s goals to dominate the world’s global online retail sales with its virtual doors open throughout Europe and America fell through the roof by the end of its 1st year since launched globally. Malmsten (2001): â€Å"The ‘BOO’ brand name originated from film star Bo Derek; best known for her role in 1979 Blake Edwards film 10. The domain name ‘bo. om’ was unavailable, but adding an ‘o’, they managed to procure the domain ‘boo. com’ for $2,500 from a domain name dealer. † Rob Talbot, director of marketing for Boo. com: â€Å"Boo were â€Å"looking for a name that was easy to spell across all the different countries and easy to remember something that didnt have a particular meaning†. ANALYSIS: The market for clothing was viewed as very large venture at that time, so the idea was to capture only a small part of this market, which guaranteed success in the founders mindset. They listed brands like Polo Ralph Lauren, Tommy Hilfiger, Nike, Fila, Lacoste and Adidas. The proposition involved sports and fashion goods alongside each other. The market on the basis of imminent success was indicated by New Media Age (1999) where it was described as: â€Å"The $60b USD industry is dominated by the Gen-Xers who are online and according to market research in need of knowing what is in, what is not and a way to receive such goods quickly. If Boo. com becomes known as the place to keep up with fashion and can supply the latest trends then there is no doubt that there is a market, a highly profitable one at that for profits to grow from. † The growth in market was also supported by retail analysts, with Verdict redicting online shopping in the United Kingdom to grow from ? 600 million in 1999 to ? 12. 5 billion in 2005. Boo. com wanted to develop an easy to use experience which re-created the offline shopping experience as far as possible; which included gimmicks such as: A virtual salesperson, â€Å"Miss Boo† would guide users through the sit e and give helpful tips. When selecting products, users could drag them on to models, zoom in and rotate them in 3D to visualize them from different angles, rejecting basic ideas like set-up cost, internet speed and user friendly windows. In 1999 if you were a MAC user; BOO. COM was inaccessible. $6 million was spent on content about spring/summer fashion ware. $200 to photograph each product, representing a monthly cost of more than $500,000. Analyst Nik Margolis writing in New Media Age (1999) said: â€Å"What I saw at boo. com is simply the most clever web experience I have seen in quite a while. The presentation of products and content are both imaginative and offer an experience. Sure everything loads up fast in an office but I was assured by those at Boo. com that they will keep to a limit of 8 seconds for a page to download. Eight seconds is not great but the question is will it be worth waiting for? † Of course, today, the majority of European users have broadband, but in the late 1990s the majority were on dial-up and had to download a specific software to view products. MORALE: WHAT WENT WRONG? 1. Ambition The problem was that they were following an extremely aggressive growth plan, launching simultaneously in 18 different countries. This plan was founded on the assumption of the ready availability of venture capital money to see the company through the first few years of trading until sales caught up with operating expenses. . Problems with user experience The website was poorly designed for its target audience. The site relied heavily on  JavaScript  and Flash  technology to display pseudo 3D views of products as well as â€Å"Miss Boo. † The complicated design required the site to be displayed in a fixed size window, which limited the space available to display product informatio n to the customer which was overlooked by domain designers. Its interface was also complex with a hierarchical system that required the user to answer four or five different questions before products in stock in a particular sub-section. . Message communication Boo. com wanted to arrive on the scene with a bang. They tried to do the unorthodox; by aggressively attacking the mind of their target audience. Also their norm paradox: Adverts, were often obnoxious and outrageously portrayed. Creditors, most of whom were advertising agencies, were owed around ? 12 million. Over 400 staff and contractors were made redundant in London and around the world, and many not being paid for several months. Fashionmall. com, which has been operating since 1994, bought the remains of Boo. om which included brand, Web address and advertising materials but this deal did not include any physical assets, software or distribution channels. Less than $2 million was earned by selling all Boos remaining asse ts. As late as 2003, stickers from their  revolutionary marketing  campaigns could still be seen in London, with the slogan Fashion never dies! â€Å" In 2005  CNET  called Boo. com the sixth greatest dot-com flop in the history. Annotated Bibliography References include: Primary sources Secondary sources Website Peer reviewed Journals Primary sources: Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time by Haig, Matt, 2011 Page-187 http://reader. eblib. com. au. ezproxy. lib. rmit. edu. au/(S(ztukcb3bwkhlzajzqf2c5bt5))/Reader. aspx? p=692439o=116u=3UEHHNV80FV000KaQsBEeQ%3d%3dt=1333420628h=53FFAD78FA4C29E3BFDD3BF28338616DE440A5ECs=5577301ut=337pg=1r=imgc=-1pat=n# This is the first examination of the worlds top 100 spectacular brand disasters. Its not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the worlds global giants have launched new products that have flopped spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of lessons learnt, so providing how not to advice. Secondary sources: Venture Capital Funding : A Practical Guide to Raising Finance by Blommfield, Stephen, 2008 Aimed at SMEs looking to raise new finance, Venture Capital Funding provides a detailed examination of the funding options available, the most effective approaches to venture capitalists, and new material on the legal and regional perspectives. The business of helping firms to become investment ready has long been seen as vital to the long-term development of any economy, but the process of identifying and attracting the right kind of investor can be a difficult process for many small- and medium-sized businesses. Venture Capital Funding gives you a detailed, step-by-step guide to obtaining venture capital from building a management team, through to the maze of due diligence procedures and necessary legal procedures. Wikipedia: http://en. wikipedia. org/wiki/Boo. com Wikipedia helps summarize the whole dot com story with many references, names and dates. Marketing the e-Business http://reader. eblib. com. au. ezproxy. lib. rmit. edu. au/(S(vptr54qn1ri3in02qmgt3kb3))/Reader. aspx? =180605o=116u=3UEHHNV80FV000KaQsBEeQ%3d%3dt=1333423108h=9F25EDD82AACABC89AFDF7D52FF25F5D3FA9B8EEs=5577876ut=337pg=143r=imgc=-1pat=n by Harris, Lisa; Dennis, Charles This e-book refers to ways of improving marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger e considerations, for example legislation, data protection and ethics. Never Bet the Farm : How Entrepreneurs Take Risks, Make Decisions and How You Can, Too by Iaquinto, Anthony; S pinelli, Stephen|2010 Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success http://www. australianhumanitiesreview. org/archive/Issue-September-2002/lovink. html Peer reviewed journal After the dotcom failure in the early 2000, some accounts by people who were at the center of the dot called internet. Website: www. boo. com gt; http://www. ostelworld. com/ In May 2007 Web Reservations International turned boo. com into a travel site with reviews and listings. Since october 2010, it redirects you the its sister site; hostelworld. com http://www. londonspeakerbureau. com/speaker-profiles/ernst-malmsten? PHPSESSID=147f99af0063c51b542a9e22bf70aa7f Profiling Ernst Malmsten http://en. wikipedia. org/wiki/Dan_Wagner Gives an insight to the sponsors and the investors of the British owned Internet company. http://www. guardian. co. uk/technology/2005/may/16/media. business retrieved- 01/04/2012